Baptist World Aid Australia is one of Australia's leading aid and development organisations. In 2012 they approached Nimbler Digital to address a rebrand with a new, functional website. Both desktop and mobile sites contain a custom built donation/webshop, extensive members area that integrates with the organisations membership database, campaign sections, child sponsorship and advocacy features, blogs and online magazines. The brief was to ensure that younger markets, who would be engaging with their website more often on multiple channels, could quickly and easily access
Sophisticated Menu Engineering
The site has an unusually large amount of information. To ensure it was delivered in a manner that would not turn off the mobile reader a clever menu system was developed ensuring the full functionality of the gift shop (complete with associated deliverable gift cards) was delivered as well as the blog system and the main menu information.
User friendly functional design
While protecting the strong Baptist World Aid Australia brand, the user interface was clean, accessible and remained in keeping with the desktop site.
Ongoing features added
Nimbler Digital continues to work with Baptist World Aid adding new functions and features to their online presence. Landing pages, blog systems and additional features to the mobile site continue to challenge us and we are proud of the work we produce for this amazing and innovative Australian organisation.