With a growing range of Dining and Leisure assets on the NSW coast, Blue Star Leisure required a new brand to add impetus to their new corporate strategy. Nimbler Digital consulted, researched and workshoped the final resulting brand identity, photography and style guide.
The Blue Star Leisure group of companies required a new brand to communicate instantly the size, strength and quality of the the team behind over 6 businesses in the Leisure sector. The challenge was to create a corporate ID and then corporate style guide that would stand alone as well as powerfully position all business assets without confusing or taking away from the iconic businesses that made up the group.
A strategy for growth
The corporate style guide was developed to ensure that the brand was protected in all media and all locations. An overarching set of tone and vision standards were created to ensure that all assets breathed the same assurance and approachability while still communicating the benefits and uniqueness of each business.
A strong set of brand and business assets that can be distributed across all businesses. A standard policy for image usage and tone of voice linking a diverse set of businesses into one strong group as well as a curated photography library covering all businesses. The resulting brand also has its own set of master imagery enabling the company to operate under its flagship brand while executing corporate communications including online communications, Expressions of Interest and corporate advertsing.